Federico Pepe
Federico Pepe is a versatile artist who sees communication as a cultural platform resulting from an intertwining of disciplines.
After ten years as Executive Creative Director at DLV BBDO and PROXIMITY BBDO, and after working with major international brands such as Prada, Ray-Ban, Mercedes Benz, Martini, Rolling Stone, Yamaha, and Pearson Group, as well as Editions Milano, CC-Tapis, Seletti, and Frette, Federico Pepe is now the founder and CEO of Le Dictateur Studio.
Araldica
In Araldica, Federico Pepe sends us a creative message that not only defines the aesthetics of a new "interior psychedelia" but also investigates unusual formulae for perceptive interaction between decorated ceramics and the individual. On the vast scale of large ceramic wall covering slabs, Pepe's visual textures acquire the hypnotic, fascinating configuration of a variegated mixture of colours, inspired by those of traditional marbled papers.