Rome Flagship Store

A few steps from the famous Piazza di Spagna and Palazzo Chigi, the Florim Flagship Store in Rome is a space of approximately 350 sqm located within the historic walls of the Palazzo di Propaganda Fide, one of the most important examples of Baroque architecture in the capital. The entrance and three windows overlook Via dei Due Macelli 50 and corner with Via di Capo le Case, where the showroom continues with four more windows. A setting of great historical value to promote Florim products and the use of large slabs as design elements.

The exhibition spaces are spread over two levels. The ground floor is characterized by large windows that allow natural light to enter. Here, spaces are fully furnished with Florim surfaces for various uses; alongside, a more technical area is dedicated to the range of Magnum Oversize large slabs (up to 320x160cm). The basement hosts an area for outdoor applications, a workspace reserved for architects and designers, as well as an office space.

At the beginning of 2025, the Flagship Store undergoes a strategic expansion aimed at strengthening the relationship with industry professionals, transforming it into a true creative hub. With a well-equipped co-working area, it offers innovative solutions for architecture and allows professionals and designers to develop custom projects and explore the multiple applications of large ceramic surfaces.

Thanks to a wide range offered by the FLORIM stone and FLORIM skin brands, visitors can experience the versatility of ceramics, conceived not only as a cladding material, but as a complete design solution for furnishing and the total look. Inside the new exhibition space, there is also Elitique, the high-end brand born from the collaboration with Falper.